In the interview, Richard Emah, Cappasity’s Sales Director, talks about the future of the shopping experience that lies with immersive technologies such as 3D and AR/VR. Key takeaways:
- Nowadays, the best shopping experience cannot exist without immersive technologies — solutions that have the power to bridge the gap between physical and online shopping.
- 3D Views provide much-needed realism and help convey the true product quality. As a result, retailers get six times higher dwell time on the product page and fewer returns.
- Cappasity AI, a tool for 3D analytics, can track customers’ behavior, identify customer interest in buying a product and report results to the ad agency. It also detects the quality of product visualization and suggests how it can be improved.
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