Aaron Ross & Jeremey Donovan discuss and debate data-driven techniques for effective account-based prospecting. B2B sales leaders and reps will learn what works and what does not in multi-touch, multi-channel sales engagement. Drawn from hundreds of millions of interactions, they will answer questions like: - What type of personalization is working right now?
- What is the most effective touch strategy?
- How can you optimize emails subject lines and body content to increase positive reply rates?
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